# TAP -- Music PR Software for Independent Agencies

> Professional music PR operating system for small agencies and experienced operators.

TAP is where professional music PR agencies run their campaigns -- research contacts, draft pitches, track outcomes, and report to clients, without spreadsheets or tool sprawl.

## Core Capabilities

- **Contact Intelligence**: Research and verify music industry contacts. Verified emails, submission preferences, role detection, and confidence scoring for every contact.
- **Pitch Drafting**: AI-assisted pitch writing with voice consistency. Context-aware drafts that reference each contact's submission guidelines.
- **Campaign Management**: Create and run PR campaigns. Add contacts, track pitch status, manage release dates and embargoes.
- **Outcome Tracking**: Log and query campaign outcomes -- replies, playlist adds, coverage, interviews, and more. See what moves the needle.
- **Coverage Reporting**: Client-facing coverage reports with AI image analysis and shareable public links.

## Who It's For

- Small independent PR agencies (1-5 people)
- Independent radio pluggers
- Press agents managing multiple campaigns
- Experienced operators who already know the work

## Who It's Not For

- Independent artists doing first-time DIY PR
- Anyone chasing volume over judgement
- Anyone who wants to automate relationships

## Pricing

- **Freelancer**: GBP 39/month -- 500 enrichments, unlimited pitches, 10 campaigns. 14-day trial.
- **Agency**: GBP 249/month -- unlimited enrichments, unlimited campaigns, 5 team members, the agent surface (scoped API keys, MCP server, skills). 14-day trial.
- **Enterprise**: custom quote -- everything in Agency, unlimited team members, concierge onboarding.
- No free tier for new sign-ups.

## Key Links

- Website: https://totalaudiopromo.com
- Pricing: https://totalaudiopromo.com/pricing
- Blog: https://totalaudiopromo.com/blog
- Resources: https://totalaudiopromo.com/resources
- Sign up: https://totalaudiopromo.com/signup
- API spec: https://totalaudiopromo.com/api/openapi.json
- RSS feed: https://totalaudiopromo.com/blog/feed.xml

## Resources

997 free practical resources for music PR professionals, organised by niche:
- Checklists, guides, templates, tool lists, comparisons, and idea lists
- Topics: UK radio promotion, playlist pitching, press outreach, campaign management, and more
- Browse: https://totalaudiopromo.com/resources

## Blog Topics

- Contact Intelligence (enrichment, verification, discovery)
- Pitch Drafting (templates, voice, BBC station guides)
- Campaign Tracking (outcomes, analytics, reporting)
- Industry Guides (radio promotion, music PR workflows)
- Case Studies (real campaign results)
- Comparisons (TAP vs spreadsheets, tool roundups)

## Product Family

TAP is part of the Total Audio ecosystem:

- **TAP** (totalaudiopromo.com): Professional music PR software for agencies. Contact intelligence, pitch drafting, campaign tracking, coverage reporting. REST API + MCP server for agent integration.
- **totalaud.io** (totalaud.io): Label-side workspace for roster planning, release briefs, and handoff into TAP.

Artists who outgrow DIY often hire an agency -- and those agencies use TAP. The products are complementary, not competing.

## For AI Agents

TAP is the first music PR tool with programmatic access:
- REST API v1: 41 endpoints -- contacts, campaigns, outcomes, enrichment, validation, API key management
- MCP Server: 49 tools + 3 resources for full campaign management via Model Context Protocol
- OpenAPI spec: https://totalaudiopromo.com/api/openapi.json
- Extended docs: https://totalaudiopromo.com/llms-full.txt
- Developer docs: https://totalaudiopromo.com/developers
- Agent-readiness check: https://totalaudiopromo.com/api/agent-ready

TAP drafts and queues. Humans approve and send. Every outreach action requires explicit human approval before dispatch.

## Company

Total Audio Promo Ltd
United Kingdom
Founded by Chris Schofield, 5+ years in music promotion
GDPR compliant, privacy-first