Start your releaseTAP vs Spreadsheets: Why Independent Artists Switch
I ran campaigns from spreadsheets for years. The thing that breaks first is not capacity, it is memory. Which contact replied last time, who bounced, who said send the next one the same way. A spreadsheet cannot tell you which inbox is read by a real person. That distinction is worth roughly 5x reply rate.
Chris Schofield
Independent Artist & Founder
Five years pitching UK radio, and a self-releasing artist. Built TAP to do the work after the master.
Straight answers.
Can I import my existing spreadsheets into TAP?
Yes. TAP accepts CSV imports with automatic column mapping. Your existing contact lists, campaign notes, and outcome tracking data can be imported in minutes.
What does TAP cost compared to a spreadsheet?
Spreadsheets are technically free but cost hours per campaign in manual work. The TAP release pack is £59, one-off, covering everything until the campaign wraps. That is typically paid back in time savings within the first campaign.
Is TAP a CRM?
No. TAP is a music PR platform built for the specific workflow of music promotion: contact enrichment, pitch drafting, outcome tracking, and reporting. CRMs are designed for sales pipelines. They do not fit how radio promotion actually works.
What if I only run one or two campaigns at a time?
The £59 release pack covers a single campaign from start to finish. You pay for what you use, one release at a time. That works well whether you are doing one a year or one a month.
Get your free release plan in 60 seconds
Tell TAP your track and release date. It builds your 4-week timeline, drafts personalised outreach for your contacts, and tracks replies in one place. First release is free, no card required.