Start your releaseNotes from inside the work.
Practical guides for artists promoting their own music. Written by someone who actually does the work.
What Three BBC 6 Music Campaigns Taught Me About Pitching the Specialist List
Three campaigns this year, EG (153 plays), RB (96 plays), BE (39 plays pre-release with 1,790 emails sent). What worked at 6 Music, what didn't, and the March 2025 reply that reset how I build the specialist list.
BBC Radio Pitch Templates: Station-by-Station Breakdown
Ready-to-adapt pitch templates for BBC Radio 1, 1Xtra, Radio 2, 6 Music, and BBC Introducing. What each station expects, how producers process submissions, and the formats that get responses.
Best Music PR Software for Independent Artists (2026)
Compare the best music PR software for independent artists in 2026. From TAP to Mailchimp, HubSpot to SubmitHub, honest pros and cons from someone who has used them all.
Best UK Radio Promotion Tools (2026)
An honest comparison of tools used for UK radio promotion in 2026. From spreadsheets to TAP, SubmitHub and beyond, what each does well, what it does not, and what actually works for independent artists.
What a Community Radio Campaign Taught Me About Building a Contact List That Compounds
A mid-campaign retro on Lala Vale's first wave. 155 first sends on 1 May, T+7 wave, release-day extras, named-producer wins. The real takeaway is the contact list, not the campaign results.
What I Learnt Running Campaigns for Five Different Artists at Once
Five artists, five campaign timelines, one operator. The lessons about timing, attention, and why the contact list matters more than any single campaign.
Pitch Writing for Your Own Music: A Practical Guide
How to write pitch emails that get responses from radio producers, playlist curators, and bloggers. Real templates, success rate benchmarks, and the framework I use on every campaign.
The 47-Step Music Release Checklist: What to Do Before Your Song Drops
Everything that needs to happen before you release a song, in the right order. The same pre-release checklist I run every record through, as a free 47-point check you can tick off before your release date.
How to Promote Your Music Without a Label: The 2026 Toolkit
A practical guide to promoting your music without a label in 2026. Covers radio plugging, contacts, pitching, and the tools that help independent artists get heard.
Radio Promotion Tips That Actually Work
Practical radio promotion advice from real campaigns. What gets your music played, what wastes your time, and how to run a campaign without an agency.
TAP vs Spreadsheets: Why Independent Artists Switch
I ran campaigns from spreadsheets for years. The thing that breaks first is not capacity, it is memory. Which contact replied last time, who bounced, who said send the next one the same way. A spreadsheet cannot tell you which inbox is read by a real person. That distinction is worth roughly 5x reply rate.
How to Run a Music PR Campaign Without Losing Your Mind
Five years running radio campaigns at Liberty Music PR taught me the workflow that holds. Tuesday morning beats Friday afternoon. Named contacts beat generic inboxes by roughly 5x. WARM plays are the real metric, not email replies. Here's how to run your own release without losing the thread.
Music Contact Enrichment: What It Is and Why It Matters
Most contact lists are just names and emails with no context. After five years pitching UK radio, the distinction that mattered most was whether a real person would read the inbox. Named contacts reply five times more often than studio@ inboxes. Here's how to build and enrich your own list as an independent artist.
BBC Radio Contact Enrichment: The Complete Guide
Five years of pitching BBC stations as a Liberty Music PR plugger taught me which contacts reply and which don't. Named producers reply roughly five times more often than the studio@ inboxes most agencies still pitch. Here's how to build the list properly.
What Is Music Contact Enrichment?
A music contact list is only as good as whether a real person reads it. After five years pitching UK radio, the single biggest driver of replies is whether you reached a named person instead of a generic inbox. Here's how an independent artist builds that list from scratch.