Start your trialHow TAP compares.
TAP is music PR software for agencies: research and enrich contacts, draft pitches, track plays and coverage, and report to clients, in one workspace instead of seven tools. Here’s how it compares to the tools you already use.
Honest comparisons with every tool music PR agencies consider. What each tool does well, where TAP is different, and when you might use both.
TAP vs Spreadsheets
The tool you already have
Spreadsheets store data but don't understand it. TAP adds contact intelligence, pitch drafting, outcome tracking, and client reporting on top of the workflow you already know.
CompareReportingTAP vs CoverageBook
Coverage reporting specialist
CoverageBook reports on coverage brilliantly. TAP covers the full campaign lifecycle, from contact research to pitch drafting to the coverage that CoverageBook would then report on.
CompareSubmissionTAP vs Groover
Artist submission marketplace
Groover gives artists access to curators for a fee per contact. TAP gives PR agencies the tools to manage campaigns, enrich their own contacts, and track outcomes across clients.
CompareSubmissionTAP vs SubmitHub
Largest submission platform
SubmitHub processes 46M+ submissions with radical transparency. TAP is built for the agencies those artists hire when DIY promotion isn't enough.
CompareSubmissionTAP vs Musosoup
Reverse submission marketplace
Musosoup lets curators come to artists, a clever model for written coverage. TAP gives agencies the operational layer to run campaigns across multiple clients.
CompareDistributionTAP vs Haulix
Secure promo distribution
Haulix solves secure pre-release music distribution with watermarking. TAP manages the campaign around it. They're complementary, many agencies could use both.
CompareEnterpriseTAP vs Meltwater
Enterprise media intelligence
Meltwater is powerful enterprise media monitoring at GBP 5,600+/year. TAP gives small music PR agencies the industry-specific intelligence they need from GBP 39/month.
CompareEnterpriseTAP vs Cision
Enterprise PR platform
Cision's journalist database covers every industry. TAP's contact intelligence is purpose-built for music PR, with BBC station detection, genre coverage, and submission preferences.
CompareCRMTAP vs HubSpot
General-purpose CRM
HubSpot is excellent for sales and marketing automation. TAP is built for the specific workflow of music PR, where relationships, not pipelines, are the product.
CompareEnterpriseTAP vs Muck Rack
Cross-industry journalist database
Muck Rack covers journalists across every industry with deep social and sentiment analytics. TAP focuses on music PR specifically, with industry contact intelligence and a release-cycle workflow.
CompareCampaignsTAP vs Virtual Publicist
Generalist PR campaign manager
Virtual Publicist runs PR campaigns across every sector. TAP runs music PR campaigns deeply, with music-specific contacts, pitch drafting, and tour-ready outcome tracking.
CompareServiceTAP vs iPluggers
Done-for-you radio plugging service
iPluggers plugs your record for you, pitching it to a network of 35,000+ stations from EUR 499 per campaign. TAP is the workspace pluggers and agencies use to run campaigns for their own clients.
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