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TAP vs iPluggers
iPluggers plugs your record for you, pitching it to a network of 35,000+ stations. TAP is the workspace pluggers and agencies use to run campaigns for their own clients. Two different jobs.
A service and a tool, not two of the same thing
iPluggers is a done-for-you radio plugging service. You upload a track, it passes an A&R check (they reportedly reject around 60% of submissions), and their platform promotes it to a network of 35,000+ FM, DAB, online, and community stations worldwide. A 4-week single campaign starts at around EUR 499, covers up to 3 genres, and comes with a results guarantee, a refund if an approved release gets no airplay within three months. It is radio airplay only, with no playlist pitching, and it is global rather than UK-specific.
That model suits an artist or label who wants scalable airplay at a fixed, predictable price and would rather buy a campaign than run one. The platform does the pitching; you read the reports.
TAP solves the opposite problem. A radio plugger or PR agency already has relationships with producers and music directors, and their business is running campaigns for a roster of clients. What they need is infrastructure: a contact database they own and can enrich, AI-assisted pitch drafting, reply attribution, follow-up queues, and branded reporting per client. TAP is that workspace. It does not have its own station network and does not pitch on your behalf, because that is the plugger’s job, and TAP exists to make that job faster.
So the honest answer to "TAP or iPluggers?" is usually "both, for different reasons." If you want someone to plug one record, buy iPluggers. If you are the one plugging records for clients, run it on TAP.
Feature comparison
| Feature | TAP | iPluggers |
|---|---|---|
| Radio station network (35,000+)iPluggers pitches to its own network | × | ✓ |
| Done-for-you pitching | × | ✓ |
| Results guarantee (refund if no airplay)iPluggers refunds if no airplay in 3 months | × | ✓ |
| A&R quality filter | × | ✓ |
| Contact database you own | ✓ | × |
| Multi-client campaign management | ✓ | × |
| Contact enrichment (14 data points) | ✓ | × |
| AI pitch drafting | ✓ | × |
| Reply attribution & outcome trackingiPluggers reports station downloads, not your own outreach | ✓ | |
| Relationship warmth scoring | ✓ | × |
| Client reporting & branded PDFs | ✓ | × |
| Playlist pitching | × | × |
| Subscription pricing (not per track) | ✓ | × |
Run your own campaigns from GBP 39/month
Contact intelligence, pitch drafting, outcome tracking, and branded reporting — the workspace for pluggers and agencies who run campaigns themselves. 14-day trial on every paid tier.
Start a trialFrequently asked questions
Is TAP an alternative to iPluggers?
Only if you are the one doing the plugging. iPluggers is a done-for-you service: you pay per track (from EUR 499 for a 4-week single campaign) and their platform pitches your release to a network of 35,000+ radio stations worldwide. TAP is software for pluggers and PR agencies who run campaigns themselves, it manages your own contacts, drafts pitches, tracks outcomes, and reports to clients. An artist wanting airplay buys a service like iPluggers. A plugger or agency running campaigns for a roster of clients needs a tool like TAP. They are complementary, not substitutes.
What does iPluggers cost and how does it work?
iPluggers charges from EUR 499 for a 4-week worldwide radio campaign on a single, covering up to 3 genres and 2 related tracks. Every submission passes an A&R filter (they reportedly reject around 60%), and there is a results guarantee: a refund if an approved release sees no airplay within 3 months. Stations in their network are notified based on genre and can download tracks for airplay; you see which stations played you. It is radio airplay only, with no playlist pitching.
Can an agency use iPluggers to run client campaigns?
You can buy iPluggers campaigns on behalf of a client, but it is not a workspace for running an agency. There is no contact database you own, no pitch drafting, no reply attribution across your own outreach, and no multi-client reporting. It plugs a single release into its own network. If your business is running campaigns for multiple clients, you need infrastructure to manage contacts, pitches, and reporting, which is what TAP provides.
Does TAP pitch my music to radio stations for me?
No. TAP does not have its own station network and does not pitch on your behalf, that is what a service like iPluggers or a specialist UK plugger does. TAP is the workspace you use to run your own campaigns: enrich the contacts you already have, draft pitches with context, track replies and outcomes, and report to clients. If you need someone to plug the record, use a service. If you are the plugger, TAP is your operating system.
Which is better for UK radio specifically?
iPluggers reaches UK stations as part of a global network rather than specialising in UK national radio. For targeted BBC or Capital campaigns, a specialist UK plugger with direct relationships usually outperforms any broadcast-to-many platform. TAP is not a plugging service at all, it is the tool a UK plugger or agency uses to run those relationships and campaigns efficiently.